Our story
I'm Liv. I played volleyball at Texas and started OUTPLAY at 18, in my dorm room, because I couldn't find anything that did what I actually needed it to do.
I wasn't building a company. I was trying to get through two-a-days.
First my roommate. Then the setters. Then the whole team.
Then teams we played against started asking.
The bars went to college programs first, then pro teams. But most of the people who write to us now aren't playing at that level.
A high school setter whose mom orders a case. A dad who plays rec league on Thursdays. Someone who runs three mornings a week and is tired of eating something that tastes like a punishment.
Same problem. You're doing the work. You should be fed for it.
What we're building
Protein has owned that shelf for twenty years. We think there's room for food built around the thing your body actually runs on when you move.
We're starting with a bar that tastes like a cookie.
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