I STARTED OUTPLAY BY ACCIDENT IN MY DORM ROOM
During college volleyball preseason, our trainers emphasized how important it was to eat carbohydrates before workouts. But when it came to the snacks actually available to us, most didn’t match that advice. They were either too heavy, too protein-focused, or relied on caffeine.
So I started making simple, carb-focused snacks in my college apartment. It wasn’t meant to be a business. It was just fuel that made us feel better when we trained.
Over time, it spread beyond my dorm into NCAA programs and eventually into professional and Olympic sports - including the NFL, NBA, MLB, NHL, and Olympic teams.