Our story
I'm Liv. I played volleyball in college and started OUTPLAY by accident in my dorm room. My team had so many options for protein bars, but when it came to eating before a workout, we would line up and toast a piece of bread. So instead, I started making bars for my teammates, and it exploded from there.
I wasn't building a company. I was trying to get through two-a-days.
First the baseball players. Then my friends at other schools. Then I sent them to an NFL team.
From there it really started to grow.
This is very surreal to say.. the bars I made in my dorm, are now all over the country.
The bars went to college programs first, then pro teams. But most of the people who write to us now aren't playing at that level.
A high school setter whose mom orders a case. A dad who goes to Orange Theory and needs more energy. Someone who goes on runs after work and needs a snack to get them through it.
Same problem. You're doing the work. You should have the energy to see results.
What we're building
Protein has owned that shelf for twenty years. We think there's room for food built around the thing your body actually runs on when you move.
We're starting with a bar that tastes like a cookie.
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